About Us

At UD Group we provide energy suppliers and brokers with the tools they need to gain live and cost-effective access to the B2B utilities market, so they can sell energy more efficiently

Unique in the market, UD Group provides solutions for both suppliers and brokers, providing the only end-to-end connected solution for business energy sales

Our Solutions

Whether you’re an energy supplier or a broker, we have the solutions you need to sell energy more efficiently

Our Vision

To empower energy suppliers and brokers to build their businesses and create transparent, connected touch-points

Our Vision - UD Group
Our Mission - UD Group

Our Mission

By constantly engaging with our customers, we always strive to exceed expectations, through innovation and industry expertise

Our Values

We Believe in Simplicity

The energy market doesn’t have to be difficult, and neither does the process for transacting energy.

We are Innovative

We are forward-thinkers, using cutting-edge technology to drive sales for our customers.

We are Transformational

Our in-depth industry knowledge and technical expertise help businesses gain a greater market share and increase financial performance.

We are Collaborative

We work closely with our customers to understand their complex and individual needs.

POWWR Merger

we've Merged with US-based POWWR

We have recently merged with US-based POWWR, to create the energy industry’s first global end-to-end energy marketplace.

This acquisition solidifies the position of both groups as market leaders in front-end sales, contract, and risk management solutions for retail energy brokers and suppliers.

More details about the merger can be found here.

Our History

  • Established in Manchester


    In 2009, in Manchester, originally starting life as an energy brokerage.

  • UK's First Price Comparison Website

    UK's First Price Comparison

    In 2011 we developed the UK's first business energy switching site.

  • Desktop CRM

    Desktop CRM

    Realising the difficulties in compiling quotes from multiple suppliers, in 2013 we built an energy-based CRM system to make the process more efficient.

  • Brokers on Board

    Brokers on-Board

    The UD Web CRM was launched to brokers in 2013, and we were the first to digitise price matrices.

  • Price Point

    Price Point

    In 2014 we released Price Point – a tool to show suppliers their price position in a specific target market.

  • Suppliers on Board

    Suppliers on-Board

    The SME Broker Portal was launched in 2015, allowing suppliers to collaborate with brokers. We were one of the first early-adopters of DocuSign.

  • My Energy Console

    Launch into the USA

    My Energy Console was launched for US customers in 2018 providing CRM functions and cross-market quotes from more than 50 US suppliers.

  • 20 Supplier Portals Live

    20 Supplier Portals Live

    In mid-2019 we are working closely with 20 of the UK's largest energy suppliers and have Broker Portals set up for each of these businesses.

  • I&C market

    I&C Market

    In 2019 we launched our first I&C Broker Portal with Scottish Power, which is shortlisted for Innovation of the Year at The Energy Awards.

  • Broker Insights

    Broker Insights

    In 2019 we are continuing to make use of the data we have built up over the years, and in 2019 released our Broker Insights tool to the market.

  • UD Group merges with POWWR


    In February 2020 we merged with US-based, POWWR, to create the energy industry’s first global end-to-end energy marketplace.

Senior Management Team

Spencer Clarkson

Spencer Clarkson - CEO

Spencer has nearly three decades of experience in IT, working in several business verticals. Within the energy sector he is introducing a significant change by implementing concepts that he has been part of in other markets. With expertise in designing international, scalable, robust and secure systems he is excited to be expanding the UD Group offering and taking it into new markets.

Tim Darbyshire - Chief Financial Officer

Tim is a proven CFO with extensive knowledge of the Software sector. He has been involved in several successful private equity backed transactions and is well versed in the challenges of growing business. Prior to joining UD Group, Tim spent over 5 years working in the Better Capital portfolio as Group CFO, and is an Ernst Young trained chartered accountant.

Tim Darbyshire
Paul Hodnett

Paul Hodnett - Commercial & Strategy Director

Paul is the founder of UD Group. With his intrinsic knowledge of the industry at all levels, Paul set out in 2009 to create a software business that transforms the way the energy sector operates by using sector-specific software written by practitioners. Paul leads our commercial activities and continues to be at the heart of our business.

Nathan Wright - Sales Director

Nathan joined UD Group in 2013 after 10 years with E.ON. Whilst at E.ON, Nathan was integral in establishing and growing the E.ON SME broker channel following the acquisition of Economy Power. With over 15 years’ experience in the industry, Nathan has a detailed and practical understanding of the needs and requirements of suppliers, retailers and energy brokers.

Nathan Wright
Bob Cunningham

Bob Cunningham - IT Innovation and Software Director

With a 25-year career in software, Bob joined UD Group in 2010 when he shared the vision with Paul Hodnett to transform the industry. Bob differs from most IT professionals in the energy sector in that he intimately understands the market structure and operational challenges that the sector faces, ensuring this is factored in to all of our software solutions.

5 Elms Capital

5 elms capital

Following our merger with US-based POWWR, we are now receiving investment from 5 Elms Capital.

Five Elms Capital is a leading investor in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders.

Corporate Social Responsibility


We take part in regular staff charity events to support the local community. We also partner with Manchester Metropolitan University to assist young talent in finding valuable and meaningful work and placements.

Workforce Sustainability

Our culture and values are centred around our people and we do everything we can to attract and retain talent. We offer workplace training, health care and staff rewards, and offer plenty of development options. If you are interested in opportunities with UD Group, please visit our Careers page.

Connect With Us

Follow us on your favourite social media channels to make sure you never miss our news and updates

connect with us

hover to find out more