About Us
At UD Group we provide energy suppliers and brokers with the tools they need to gain live and cost-effective access to the B2B utilities market, so they can sell energy more efficiently
Unique in the market, UD Group provides solutions for both suppliers and brokers, providing the only end-to-end connected solution for business energy sales
Our Solutions
Whether you’re an energy supplier or a broker, we have the solutions you need to sell energy more efficiently
Our Vision
To empower energy suppliers and brokers to build their businesses and create transparent, connected touch-points


Our Mission
By constantly engaging with our customers, we always strive to exceed expectations, through innovation and industry expertise
Our Values
We Believe in Simplicity
The energy market doesn’t have to be difficult, and neither does the process for transacting energy.
We are Innovative
We are forward-thinkers, using cutting-edge technology to drive sales for our customers.
We are Transformational
Our in-depth industry knowledge and technical expertise help businesses gain a greater market share and increase financial performance.
We are Collaborative
We work closely with our customers to understand their complex and individual needs.

we've Merged with US-based POWWR
We have recently merged with US-based POWWR, to create the energy industry’s first global end-to-end energy marketplace.
This acquisition solidifies the position of both groups as market leaders in front-end sales, contract, and risk management solutions for retail energy brokers and suppliers.
More details about the merger can be found here.
Our History
-
Established
In 2009, in Manchester, originally starting life as an energy brokerage.
-
UK's First Price Comparison
WebsiteIn 2011 we developed the UK's first business energy switching site.
-
Desktop CRM
Realising the difficulties in compiling quotes from multiple suppliers, in 2013 we built an energy-based CRM system to make the process more efficient.
-
Brokers on-Board
The UD Web CRM was launched to brokers in 2013, and we were the first to digitise price matrices.
-
Price Point
In 2014 we released Price Point – a tool to show suppliers their price position in a specific target market.
-
Suppliers on-Board
The SME Broker Portal was launched in 2015, allowing suppliers to collaborate with brokers. We were one of the first early-adopters of DocuSign.
-
Launch into the USA
My Energy Console was launched for US customers in 2018 providing CRM functions and cross-market quotes from more than 50 US suppliers.
-
20 Supplier Portals Live
In mid-2019 we are working closely with 20 of the UK's largest energy suppliers and have Broker Portals set up for each of these businesses.
-
I&C Market
In 2019 we launched our first I&C Broker Portal with Scottish Power, which is shortlisted for Innovation of the Year at The Energy Awards.
-
Broker Insights
In 2019 we are continuing to make use of the data we have built up over the years, and in 2019 released our Broker Insights tool to the market.
-
MERGED WITH POWWR
In February 2020 we merged with US-based, POWWR, to create the energy industry’s first global end-to-end energy marketplace.
Senior Management Team

Spencer Clarkson - CEO
Spencer has nearly three decades of experience in IT, working in several business verticals. Within the energy sector he is introducing a significant change by implementing concepts that he has been part of in other markets. With expertise in designing international, scalable, robust and secure systems he is excited to be expanding the UD Group offering and taking it into new markets.
Tim Darbyshire - Chief Financial Officer
Tim is a proven CFO with extensive knowledge of the Software sector. He has been involved in several successful private equity backed transactions and is well versed in the challenges of growing business. Prior to joining UD Group, Tim spent over 5 years working in the Better Capital portfolio as Group CFO, and is an Ernst Young trained chartered accountant.


Paul Hodnett - Commercial & Strategy Director
Paul is the founder of UD Group. With his intrinsic knowledge of the industry at all levels, Paul set out in 2009 to create a software business that transforms the way the energy sector operates by using sector-specific software written by practitioners. Paul leads our commercial activities and continues to be at the heart of our business.
Nathan Wright - Sales Director
Nathan joined UD Group in 2013 after 10 years with E.ON. Whilst at E.ON, Nathan was integral in establishing and growing the E.ON SME broker channel following the acquisition of Economy Power. With over 15 years’ experience in the industry, Nathan has a detailed and practical understanding of the needs and requirements of suppliers, retailers and energy brokers.


Bob Cunningham - IT Innovation and Software Director
With a 25-year career in software, Bob joined UD Group in 2010 when he shared the vision with Paul Hodnett to transform the industry. Bob differs from most IT professionals in the energy sector in that he intimately understands the market structure and operational challenges that the sector faces, ensuring this is factored in to all of our software solutions.

5 elms capital
Following our merger with US-based POWWR, we are now receiving investment from 5 Elms Capital.
Five Elms Capital is a leading investor in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders.
Corporate Social Responsibility
Community
We take part in regular staff charity events to support the local community. We also partner with Manchester Metropolitan University to assist young talent in finding valuable and meaningful work and placements.